March 05, 2007
Draft Schedule
VON Japan
Introduction: Japan continues to be leader not only in the export of technology but in the adoption of new services based on these technologies. Benefiting from the advancements in communication, VON is coming to Japan to celebrate the Japanese drive for constant and never ending improvement.
VON Japan 2007 will be focused on the drivers for IP Communication today and in the future. Fixed Mobile Convergence and IP Multimedia Subsystems are being implemented, but are they complimentary or competitive? The market trend is for the smart devices to be the place where services will exist, but the deployment plans of most carriers look to enable network based new services.
VON Japan 2007 has two tracks. The First is on Business Decisions, and the second is on Technology.
Business Decisions is about more than regulation. This track focuses on the strategic implications of decisions made. Often the difference between small market trials and widespread adoption are subtle marketing strategies. On the other hand regulators can often make difficult implementations impossible. These sessions are for the product managers and senior decision makers.
Technology is a track that focuses on the current issues and trends in the industry. For planners and operators many of these panels are designed to give added insight as to what solutions are possible, what are probable and how to discern the right opportunities. Come talk to your colleagues and gain the benefit of others experience.
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Preconference SIP Tutorial
9:00 AM - 10:15 AM Introduction to SIP
10:15 AM - 10:45 AM Break
10:45 AM - 12:00 PM SIP for VoIP
12:00 PM - 13:00 PM Lunch
Note: Alan Johnston and Henry will be available for book signings
1:00 PM - 14:15 PM Context Aware Communication Based on SIP
14:15 PM - 14:45 PM Break
14:45 PM - 16:00 PM SIP Beyond VoIP
16:00 PM - 16:30 Break
16:30 PM - 18:00 Roundtable on Peer 2 Peer SIP
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Main Conference Day One
9:00 AM - 9:30 AM Industry Perspectives NTT
9:30 AM - 10:00 AM Industry Perspectives Sony
10:00 AM - 10:30 AM Industry Perspectives KDD
10:30 AM - 10:45 AM Break
10:45 AM - 11:15 AM Industry Perspectives Yahoo!BB
11:15 AM - 11:45 AM Industry Perspectives NEC
11:45 AM - 12:15 PM Industry Perspectives Jo Ito
12:15 PM - 13:30 PM Lunch
13:30 PM - 14:45 PM Breakout Sessions
Track 1: Business Issues DoCoMo Lessons
NTT is the most successful company at rolling out new services and making money at it. For years the industry has claimed that NTT’s experience was unique, but now the IP Multimedia Subsystems seem to offer the opportunity for all carriers to replicate NTT’s success. Is the walled garden of services a reality, or will third parties be the ultimate benefactors of fixed mobile convergence.
Track 2: Technology: Dual Mode Reality
Where do we stand on the implementation of dual mode phones. Do we have solutions that are completed and deployed? Are they being driven by carriers, enterprises or the vendor community? Are new standards needed to make the solutions viable for general use or should we assume that islands of services are available.
14:45 PM - 15:15 PM Break
15:15 PM - 16:30 PM Breakout Sessions
Track 1: Business Issues: Standards Update
The good news about standards is that we have so many of them. What is the implication of the competing of the different standards bodies dominating specific sections of FMC? Is the Generic Access Network a myth and not a reality? Can the standards be complete when ETSI, IEEE, IETF, and ITU all contribute parts to the puzzle?. While the world talks about convergence are the networks going to diverge because of the dominant standards? Most importantly can we be assured that services can be ubiquitous over any platform?
Track 2: Technology: IMS: Fertile Ground for Killer Apps
IP Multimedia Subsystems are not just about Wireless technology, they promise a new age of service delivery for fixed mobile convergence. Pundits have said that carriers need to offer twelve new services a month. How can new services go from development to delivery in such a short time? What will be the criteria for continuing the innovation and how will it be experienced in multiple environments? Will Wireless continue to outshine in innovation, or will rich media benefit the wireline world?
16:30 - 17:00 Roundtable: The Cathedral vs. the Bazaar
Is the Internet an open network riding on what used to be the Telephone network, or has is the Internet a series of networks that will limit the technology and services available to the end user. In the IETF the Peer to Peer working group is looking to again support an open Internet. The Internet is no longer an open network for many applications and locations. This discussion will bring together members of the Internet Engineering Task Force and other standards bodies to discuss the current state of the Internet’s adoption.
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Main Conference Day Two
9:00 AM - 10:15 AM Breakout Sessions
Track 1: Business Issues: Regulatory Convergence
It’s hard to know what the implication is of FMC when it comes to the guidelines associated with new service offerings. Does the use of Dual Mode devices have a demarcation in regulation at the start of a user’s network? Will the rules for wireless and wireline have to be normalized or face implementations based on regulated rate anomalies rather than technological costs?
Track 2: Technology: WiFi & WiMax
Voice over WiFi has impacted different implementations in the marketplace for both service providers and enterprises. And WiMax will may have the same adoption path, depending on licensing rules. This panel looks at the implications for both vertical markets and for general service offerings. Is WiMax an alternative to 3GPP or complementary to solutions being deployed for IMS? What will distinguish solutions in the future?
10:15 AM - 10:45 AM Break
10:45 AM - 12:00 PM Breakout Sessions
Track 1: Business Decisions: Triple or Quadruple?
Triple Plays are normally a count of the outs, so is the “Quadruple” excessive. With so many people giving up their landlines to just have mobile phones, what makes the triple play appealling? Are the services being offered by Yahoo!BB being adopted because of the pricing bundles or are the features and functions more compelling? Are we about to see a next generation of technology for mobile TV services?
Track 2: Technology: Voice in the Enterprise
iPBXs and Hosted Voice services are competing for the enterprises customer. Japan is the home of many of the most innovative ipbx manufacturers. Should we expect the edge to be totally owned by the equipment manufacturers, or does the Internet make distribution easier for hosting, and managing services. What FMC integration is being offered to the Enterprise?
12:00 AM - 13:00 PM Lunch
13:00 PM - 14:15 PM Breakout Sessions
Track 1: Business Decisions: GPS and Privacy can the Balance be Found?
When is information a convenience and when is it a violation of the consumer’s rights? Is this a regulatory issue or a market driven guideline? Will the consumer be aware of the rules associated with their personal information? The combination of presence and positioning can deliver some very powerful solutions, but will it require the consumers to all agree to the same level of privacy to work?
Track 2: Technology: Unified Communications a Personal Responsibility
Are Unified Communication solutions about finding a common denominator, or enabling end points to be safe? What is the impact of video when people collaborate. Are meetings more effective because they are multimedia? This panel looks at Unified Communication and collaborative services and how they are being adopted.
14:15 PM - 14:45 PM Break
14:45 PM - 16:00 PM Breakout Sessions
Track 1 Business Decisions: Disruptive Broadcasting
With over half the Internet being used to support Video peer to peer traffic, obvious questions about how the future of broadcasting come to mind. Are we going to see the age of specific video devices for specific events? Are we entering a new era of personal preferences? How will commercial based business models survive in a world with fast forwarding?
Track 2: Technology: Where to Implement New Services?
With the smart devices, SIP, XML, IMS, how developers will deliver services remains mysterious. Smart devices themselves often have specific interfaces making a common denominator impossible. In theory, SIP and XML should be able to mask these differences all too often they are implemented in a way that thwarts their ubiquity. IMS implies that middleware and long quality assurance testing maybe required. This panel will explore where we are today and what the possibilities are for new ubiquitous services in the future.
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