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March 29, 2007
Boothmanship
I have been talking to some friends about the show and a friend in the "specify and recommend" part of one of the larger telcos made this observation...
One note about the vendor booths - the majority of the time, I had to approach someone in the booth to talk with them. Several times, I stood looking around the booth, but no one from the company approached me to ask about my interest. They just stood off and talked to themselves. That is not a good situation, nor does it give a favorable impression of the company. Interesting is the fact that the smaller vendors were more eager to engage me than the larger ones.
Our own Glenn Gaudet teaches at our shows and runs a marketing summit. I personally recommend it.
Posted by carl at March 29, 2007 08:44 AM
Comments
Carl,
It is scary when we see the number of exhibitors, who do not take some time to understand how they can maximize their investment.
Posted by: Glenn at April 5, 2007 08:59 AM