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January 05, 2007
Never mind the Camera Phone here comes TV
Sometimes the world just whoops me upside the head and says "Deal with it!" Again the Wall Street Journal has rocked my world with this article on Samsung.
Samsung has new technology for their cellphones that will allow broadcasters to send TV signals to the cellphones via the local broadcasting network. In other words not via cellular or GPRS type solutions. This is the traditional (non cable way of delivering) TV.
Never mind Negroponte! What a flip! We went from the Internet being the transport media of choice; back to the TV broadcasters.
And now they have the opportunity to give us thirty channels directly to our phones. Able to leap tall buildings in a single bound, the phones do not have an issue with speed (faster than a speeding bullet). Of course they will support Video on the Net and Mobile TV strategies as well.
But it begs the question what would I do to make compelling content? Local Traffic and Weather specifically for phones? Broadcast my regular channels? And given that the service is based on the chipset of the phone how interactive can the advertising strategy be?
Can one Local Network buy all thirty channels.
Is Clear Channel ready to acquire more?
This is a very interesting development and along with Qualcomm's MediaFLO MobileTV solution; is much more intriguing then video pirated from a set top and distributed on YouTube.
What would you do with this technology?
Thats what I want to know.
Posted by carl at January 5, 2007 05:05 PM
Comments
What would you do with this technology?
I have no flippin' idea.
Still trying to program my VCR to tape NYPD Blue.
:-)
Posted by: barbara at January 5, 2007 05:50 PM